The Human Condition is a documentary concept (feature or series) that follows inspiring characters of the fashion industry in South Africa and challenges our perception of fashion and the people in it's realm, shaping our vision and pushing for a more just and beautiful society.
Trailer: https://vimeo.com/bettercallkohl/thehumancondition
For centuries, humanity and fashion have been closely connected all over the world. Fashion means more than to“have a style”. It means definition, identity, expression and for some, fashion creates a safe space. Especially in South Africa, where fashion is part of culture, hearts and everyday life. "The Human Condition" gives a vibrant, refreshing and inclusive look into the space of the fashion scene and its trailblazing, empathetic actors, on their journey to break free the roaring potential and rewrite the exploitive narrative of (fast) fashion.
For more information and collaboration opportunities please write to patrick@bettercallkohl.com